||Internet & Promotion
Today, the Internet represents one end of the marketing spectrum, while venerable advertiser promotions characterize the other. But too many branding agencies place an emphasis on the Web and forsake the importance of promotion.
At RadioPrint.TV, we believe that, for full engagement, the two should work in tandem. Although we’ve been at the forefront of the digital revolution — from Time Warner’s DreamShop, the first Internet shopping site, to the launch of the Full-Service Network, in Orlando, Florida, the forerunner of digital TV — we’ve also developed promotional paradigms unequaled in driving sales at retail.
Case in point: As a result of our integrated approach, CMA, the German Agricultural Marketing Board, has seen a significant spike in retail activity. Our Web design has placed CMA at the forefront of the global marketplace for specialty foods, while our field marketing, proprietary events, sweepstakes and contests have driven consumer retention and response rates at POP. In other words, we didn’t forsake the importance of roll-up-your-sleeves promotion for the glitz and fanfare of consumer advertising and the Web.
We offer our clients everything from digital branding, online campaign development, banner ad creative and placement, to POP advertising and displays, coupons and rebates, demonstrations, event marketing and product sampling.
For information on a dynamic, efficacious, fully-integrated combination of both the Internet and promotional vehicles, please contact us at email@example.com.
For a larger view, click on image