When SDI Technologies, a fifty-year-old consumer products company, decided to enter the crowded iPod accessory market, it chose RadioPrint.TV and our production partner, Thin Man Productions, Inc. The results were spectacular. In just one year, the SDI iHome line of products have become the #1 brand of iPod accessories in the US. A startling achievement when you consider that iPod accessories have literally taken over the world of consumer electronics.
Our tagline, "iHome is home base" positioned the product as the indispensable accessory for iPod aficionados. The launch campaign consisted of four print ads targeting specific demographics and unique user applications. These same images were included in the iHome package design to reinforce retention and recall at point-of-purchase. Through the RadioPrint.TV virtual matrix, SDI Technologies experienced unequaled marketing expertise, creativity, cost efficiencies and account services.
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